SUSAN'S UNPARALLELED MARKETING
Susan's Home Sale Results inspired the Lancaster Team Tagline, 'Beyond All Expectations', as they left many Home Sellers overjoyed.
Her Personal Marketing Message which is the subject of 90% of her Self-Promotional Material is Not:'HOW MANY HOMES THAT SHE HAS SOLD',
Over 50 RECORD ACHIEVEMENTS have been documented from June 2014 to September 2020 & are available to be studied by her clients. 'GREAT SALES' is her Value Proposition - & that is what she offers her Sellers.
Susan believes it is important to never leave money on the table for her Seller's - Effective Negotiation is critical for YOUR highest SOLD results.
Here are just a few "Marketing Tools" that set Susan & The Susan Lancaster Team apart:
Every Home Listing needs to be memorable to serious Buyers.
The "Design Team" will prepare an elegant multi-page Presentation Brochure of your home that has been Customized for you under their LANCASTER LUXURY COLLECTION Banner.
The Feature Brochure is strategically designed for Agents & Buyers to take with them as a lasting reminder of your Home's Features & Benefits.
It's impressive, but still not enough for Susan, that your home appears on:
Your home is also given its very own ONLINE SHOWCASE that markets your listing exclusively (YourHomeAddress.com).
Buyers will be directed to 'Take a Tour' from sources like the:
Susan recognizes that, you can't anticipate the far-reaching Interests of Buyers, so, for Valuable Exposure, Your Home will be listed on these three Local Real Estate Boards:
Plus - Susan offers you 'Even More Reach', as a member of Ontario Regional, Technology & Information Systems Inc (ORTIS). You'll benefit from having Your Home featured on 8 Additional Boards throughout Ontario.
Susan is a certified Luxury Home Marketing Specialist, as designated by the Institute for Luxury Home Marketing.
Using Royal LePage's Carriage Trade Portal for Luxury Properties (RoyalLePageCarriageTrade.ca), Susan will Link your home in a Global Network of Carriage Trade Properties for International Exposure.
Without a doubt - a Valuable Marketing Advantage for Your Luxury Home.
Take Advantage of Susan's extensive & highly popular Social Media presence. Your Listing will appear on numerous Social Media Platforms.
On Social Media, your 'Just Listed' property will appear as:
...capturing the interest of many potential Home Buyers, browsing online.
Fresh Listings are Hot Commodities on Kijiji & other Local Web Boards. Susan & her Team will Present your Home Listing to their motivated audiences.
A Detailed & Precise CMA (Comparative Market Evaluation) will be performed on your home to determine 'How Much the current Sales Market SHOULD Give You for Your Listing'.
With that knowledge, Susan will use FOUR (4) Marketing Strategies to convince Buyers that Your Listing is WORTH MORE.
The First Strategy is her UNIQUE HOME STAGING.
There are many Elements to Susan's Staging that You will eventually discover, but for simplification purposes, consider them as:
Susan is a Qualified Home Stager that directs a Team of Dedicated Home Stagers. You can take comfort in the knowledge that she will Influence Your Home Staging Solution.
End Result: Creating a WOW, so that Buyers can envision themselves, 'Living in your Home'. Buyers 'Falling in Love with the Detail'.
When the Hudson Bay Company feels confident in 'Selling a Canadian Designer's Fashion Line' they will present it as an Exclusive 'Buying Experience'.
The Susan Lancaster Team will do Nothing Less in their presentation of your home.
Every Element that Greets Visitors:
... will be nothing less than Impressive.
How Mysterious is that concept?
Of her FOUR (4) Marketing Strategies, this is Susan's Personal Favourite!
Susan has been using the "Silent Sales People" technique for over 15 years for her valued Sellers.
As Valuable as it has PROVEN Itself to be in producing BIG RETURNS - It remains a Susan Exclusive.
The Reason for its Exclusivity can easily be attributed to the Amount of Effort & Time required to create it.
Based on that, would a DISCOUNT BROKERAGE be able to invest the:
To 'Achieve Your Very Best Results',
or is their goal to:
'Do Your Sale for Less Commission'.
... Susan's clients have expressed "You get what you pay for"
'Silent Sales People' Simplified:
Buyers & their Agents see a Lot of Properties in rapid order. Our 'Silent Sales People' provide them with the ANSWERS that the Competition doesn't to set your Listing apart from the other Listings that the Buyers will see.
Why are the SILENT SALES PEOPLE Effective?: To help the Buyers to understand the Value in your Home & why they should choose your Home.
Susan & her Team are a major contributor to the Rise of Mississauga Property Values. It's an undisputable fact in her Farm Area, & the Neighborhoods that have invited her in, that a NEW BENCHMARK PRICE WILL BE SET.
Thinking of Buying & looking for a Realtor that will be by your side to Effectively walk you through the process from Start to Finish!
Stop! Look! & Pick up your phone to speak with Susan as she will be there for you as a "Full-Time" dedicated Professional Realtor.
Susan has many years of Sales & Negotiating experience that she would putting to your benefit by working with you to:
... when working with the Buyer, Susan wants to keep the money in the Buyer's pocket as she appreciates there are expenses when moving into a new home & every penny counts!
Is the Final Piece of the Lancaster Marketing Puzzle – Why do Susan's properties regularly receive Record - Breaking offers?
But the Platinum Buyer Program is not about Susan's Reputation, it's about the 'Real Estate Community' that has grown around her & remained connected via Email. They are the Front Line that informs Family & Friends of the Buying Opportunities in their Neighborhoods, & they will Work for You.
Information, including eBlasts of 'Just Listed' Properties, is generated by the Susan Lancaster Team & flows regularly within the Network.
- Seller / Buyer / Leasing
- Other
Why would you not have a Real Estate Portfolio Advisor?
Call Susan today to ask her about this program whereby she manages your Real Estate portfolio so you can watch your investments over different markets.
Her Personal Marketing Message which is the subject of 90% of her Self-Promotional Material is Not:
'HOW MANY HOMES THAT SHE HAS SOLD',
it's:
'THE INCREDIBLE RESULTS THAT HAVE COME FROM THOSE SALES'.
Over 50 RECORD ACHIEVEMENTS have been documented from June 2014 to September 2020 & are available to be studied by her clients. 'GREAT SALES' is her Value Proposition - & that is what she offers her Sellers.
The SUSAN LANCASTER TEAM DIFFERENCE
Susan & her Team have over 24 Marketing Tools included in their BOUTIQUE OF SERVICES, & to achieve Record Results, they've employed them all plus her certified "NEGOTIATION" skills.Susan believes it is important to never leave money on the table for her Seller's - Effective Negotiation is critical for YOUR highest SOLD results.
Here are just a few "Marketing Tools" that set Susan & The Susan Lancaster Team apart:
FEATURE BROCHURE:
Every Home Listing needs to be memorable to serious Buyers.
The "Design Team" will prepare an elegant multi-page Presentation Brochure of your home that has been Customized for you under their LANCASTER LUXURY COLLECTION Banner.
The Feature Brochure is strategically designed for Agents & Buyers to take with them as a lasting reminder of your Home's Features & Benefits.
DEDICATED WEBSITE OF YOUR HOME:
It's impressive, but still not enough for Susan, that your home appears on:
- Susan's Websit
- Royal LePage Website
- 10+ MLS Boards (i.e. TREB & OMDREB)
- Social Media Platforms... including Paid Ads on Facebook
- Online Services such as Kijiji
- Popular Real Estate online sites
Your home is also given its very own ONLINE SHOWCASE that markets your listing exclusively (YourHomeAddress.com).
Buyers will be directed to 'Take a Tour' from sources like the:
- "For Sale" Lawn Sign
- "Just Listed" Mailers (which many Agents never use... cost prohibitive)
- Circle Prospecting, prior to listing
- Social Media Posts
10+ REAL ESTATE BOARDS:
- Toronto Real Estate Board (TREB)
- Mississauga Real Estate Board (MREB)
- Oakville, Milton & District Real Estate Board (OMDREB)
Plus - Susan offers you 'Even More Reach', as a member of Ontario Regional, Technology & Information Systems Inc (ORTIS). You'll benefit from having Your Home featured on 8 Additional Boards throughout Ontario.
Real Estate Boards connected to ORTIS Include:
- Barrie and District Association of REALTORS® (BDAR)
- Brantford Regional Real Estate Association (BRREA)
- Cambridge Association of REALTORS® (CAOR)
- Guelph and District Association of REALTORS® (GDAR)
- The REALTORS® Association of Hamilton-Burlington (RAHB)
- Huron Perth Association of REALTORS® (HPAR)
- Kitchener-Waterloo Association of REALTORS® (KWAR)
- Niagara Association of REALTORS® (NAR)
- Simcoe and District Real Estate Board (SDREB)
YOUR CARRIAGE TRADE ADVANTAGE:
Susan is a certified Luxury Home Marketing Specialist, as designated by the Institute for Luxury Home Marketing.
Using Royal LePage's Carriage Trade Portal for Luxury Properties (RoyalLePageCarriageTrade.ca), Susan will Link your home in a Global Network of Carriage Trade Properties for International Exposure.
Without a doubt - a Valuable Marketing Advantage for Your Luxury Home.
THE BUSINESS OF SOCIAL MEDIA:
On Social Media, your 'Just Listed' property will appear as:
- Promotional Video
- Interactive Walkthrough
- Social Media Photo Album
- Digital Facsimile of Your Home's Promotional Mailer
- Written Home Features Description
...capturing the interest of many potential Home Buyers, browsing online.
Fresh Listings are Hot Commodities on Kijiji & other Local Web Boards. Susan & her Team will Present your Home Listing to their motivated audiences.
A HIGHER STANDARD OF HOME STAGING:
A Detailed & Precise CMA (Comparative Market Evaluation) will be performed on your home to determine 'How Much the current Sales Market SHOULD Give You for Your Listing'.
With that knowledge, Susan will use FOUR (4) Marketing Strategies to convince Buyers that Your Listing is WORTH MORE.
The First Strategy is her UNIQUE HOME STAGING.
There are many Elements to Susan's Staging that You will eventually discover, but for simplification purposes, consider them as:
- Visual
- Presentation
1 - Visual:
Susan is a Qualified Home Stager that directs a Team of Dedicated Home Stagers. You can take comfort in the knowledge that she will Influence Your Home Staging Solution.
End Result: Creating a WOW, so that Buyers can envision themselves, 'Living in your Home'. Buyers 'Falling in Love with the Detail'.
2 - Presentation:
When the Hudson Bay Company feels confident in 'Selling a Canadian Designer's Fashion Line' they will present it as an Exclusive 'Buying Experience'.
The Susan Lancaster Team will do Nothing Less in their presentation of your home.
Every Element that Greets Visitors:
- From the Introduction
- To Important Instructions
- To Detailed Information on the Property
... will be nothing less than Impressive.
'SILENT SALES PEOPLE':
How Mysterious is that concept?
Of her FOUR (4) Marketing Strategies, this is Susan's Personal Favourite!
Susan has been using the "Silent Sales People" technique for over 15 years for her valued Sellers.
As Valuable as it has PROVEN Itself to be in producing BIG RETURNS - It remains a Susan Exclusive.
The Reason for its Exclusivity can easily be attributed to the Amount of Effort & Time required to create it.
Based on that, would a DISCOUNT BROKERAGE be able to invest the:
- Time Required to Prepare
- Commitment to gain required Information to be Effective
To 'Achieve Your Very Best Results',
or is their goal to:
'Do Your Sale for Less Commission'.
... Susan's clients have expressed "You get what you pay for"
'Silent Sales People' Simplified:
Buyers & their Agents see a Lot of Properties in rapid order. Our 'Silent Sales People' provide them with the ANSWERS that the Competition doesn't to set your Listing apart from the other Listings that the Buyers will see.
Why are the SILENT SALES PEOPLE Effective?: To help the Buyers to understand the Value in your Home & why they should choose your Home.
Susan & her Team are a major contributor to the Rise of Mississauga Property Values. It's an undisputable fact in her Farm Area, & the Neighborhoods that have invited her in, that a NEW BENCHMARK PRICE WILL BE SET.
PLATINUM BUYER PROGRAM:
Thinking of Buying & looking for a Realtor that will be by your side to Effectively walk you through the process from Start to Finish!
Stop! Look! & Pick up your phone to speak with Susan as she will be there for you as a "Full-Time" dedicated Professional Realtor.
Susan has many years of Sales & Negotiating experience that she would putting to your benefit by working with you to:
- Find the "Right" Home
- In the "Right" Neighborhood
- Negotiate the "BEST" Price possible in the Market
... when working with the Buyer, Susan wants to keep the money in the Buyer's pocket as she appreciates there are expenses when moving into a new home & every penny counts!
Is the Final Piece of the Lancaster Marketing Puzzle – Why do Susan's properties regularly receive Record - Breaking offers?
But the Platinum Buyer Program is not about Susan's Reputation, it's about the 'Real Estate Community' that has grown around her & remained connected via Email. They are the Front Line that informs Family & Friends of the Buying Opportunities in their Neighborhoods, & they will Work for You.
Information, including eBlasts of 'Just Listed' Properties, is generated by the Susan Lancaster Team & flows regularly within the Network.
SELLING / BUYING / COMMERCIAL / OTHER
Susan has a broad range of properties in her portfolio … by working with Susan you have vast Real Estate options:- Seller / Buyer / Leasing
- Condo Highrise
- Condo Townhomes
- Freehold Townhomes
- Detached Homes
- Luxury Homes
- Pre-Construction
- Commercial
- Assignment
- Other
- Re-Location
- New Build
- International (Sale / Purchase)
REAL ESTATE PORTFOLIO ADVISOR
Do you have a Financial Advisor?Why would you not have a Real Estate Portfolio Advisor?
Call Susan today to ask her about this program whereby she manages your Real Estate portfolio so you can watch your investments over different markets.
Direct: (416) 573-2472
Office: (905) 828-6550
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Terms and Conditions
REALTOR®, REALTORS®, and the REALTOR® logo are certification marks that are owned by REALTOR® Canada Inc. and licensed exclusively to The Canadian Real Estate Association (CREA). These certification marks identify real estate professionals who are members of CREA and who must abide by CREA's By-Laws, Rules, and the REALTOR® Code. The MLS® trademark and the MLS® logo are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.
The information contained on this site is based in whole or in part on information that is provided by members of The Canadian Real Estate Association, who are responsible for its accuracy. CREA reproduces and distributes this information as a service for its members and assumes no responsibility for its accuracy.
This website is operated by a brokerage or salesperson who is a member of The Canadian Real Estate Association.
The listing content on this website is protected by copyright and other laws, and is intended solely for the private, non-commercial use by individuals. Any other reproduction, distribution or use of the content, in whole or in part, is specifically forbidden. The prohibited uses include commercial use, "screen scraping", "database scraping", and any other activity intended to collect, store, reorganize or manipulate data on the pages produced by or displayed on this website.
The information contained on this site is based in whole or in part on information that is provided by members of The Canadian Real Estate Association, who are responsible for its accuracy. CREA reproduces and distributes this information as a service for its members and assumes no responsibility for its accuracy.
This website is operated by a brokerage or salesperson who is a member of The Canadian Real Estate Association.
The listing content on this website is protected by copyright and other laws, and is intended solely for the private, non-commercial use by individuals. Any other reproduction, distribution or use of the content, in whole or in part, is specifically forbidden. The prohibited uses include commercial use, "screen scraping", "database scraping", and any other activity intended to collect, store, reorganize or manipulate data on the pages produced by or displayed on this website.
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